On the Ball What You Can Learn About Business from America’s Sports Leaders by David Carter, Darren Rovell

On the Ball What You Can Learn About Business from America’s Sports Leaders by David Carter, Darren Rovell

Sports, like business, is a nonstop, flat-out competition where winners prosper and losers are sent packing. Think the multi-billion-dollar sports industry might have something to teach your business? You better believe it. With On the Ball, you will learn those lessons before your competitors do. Also

Get in the sports business game and learn about breakthrough techniques for building a business. Reaching customers. Delivering customer service. Branding yourself and your business. Handling employee relations. Alliance building. Crisis management. Entering new markets. Turning around a business. Leadership. All that, plus your own personal behind-the-scenes tour of the sports industry-courtesy of top sports business consultant David M. Carter and ESPN.com’s Darren Rovell. Hop on. It’ll be a fun ride. A very profitable fun ride. Also

Get On the Ball What You Can Learn About Business from America’s Sports Leaders by David Carter, Darren Rovell on Traderknow.com

Branding, NBA style
Powerful branding lessons from David Stern, Michael Jordan & Co. Also
Strategic alliances with the New York Yankees
Win-win partnerships with George Steinbrenner
Building your business the way NASCAR did it Also
Fast lane from the backwoods to NBC Sports
Terrorism to bribery: practical lessons in crisis management
Straight from sports, 10 steps for handling any business crisis Also
Penetrate and dominate: Nike in new markets
How Tiger Woods helped Nike go global Also
Know your fan, know your customer
Take a tour of the baseball minor leagues and see how to really please your customers Also
Today’s most powerful business lessons…

…you could learn them from some boring business school text. But, hey, life’s too short. With On the Ball, you can learn the same lessons from sports! Top sports business consultant David M. Carter and ESPN.com sports business journalist Darren Rovell serve up winning techniques straight out of the big leagues. Business is a sport, and sport’s a business, right? So why not learn… Also

Get On the Ball What You Can Learn About Business from America’s Sports Leaders by David Carter, Darren Rovell on Traderknow.com

Entrepreneurship from NASCAR’s Bill France Sr. Also
Target marketing the MasterCard way
Customer service from the late great Bill Veeck
Personal branding from cyclist Lance Armstrong and women’s tennis player Anna Kournikova
Employee relations from Major League Baseball Also
Strategic alliances from New York Yankees owner George Steinbrenner
Crisis Management from NFL Commissioner Paul Tagliabue
Penetrating new markets using Tiger Woods Also
Brand building from NBA Commissioner David Stern
Turnarounds from Dallas Cowboys owner Jerry Jones Also
Leadership from Notre Dame head football coach Tyrone Willingham

Fast, furious, outrageous, and unforgettable, On the Ball is everything you expect from sports, and don’t expect from a business book! Also

Also Get On the Ball What You Can Learn About Business from America’s Sports Leaders by David Carter, Darren Rovell on Traderknow.com

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