Nicola Moors – Brand Voice Baller

Nicola Moors – Brand Voice Baller

THE ONLY WAY TO NAIL BRAND VOICE IN LESS THAN 2 HOURS
Nail your client’s brand voice AND dunk their copy in personality

Hear the sweet sound of client’s raving: “Your copy sounds just like me”

Plonking a Schitt’s Creek GIF into an email isn’t adding personality
You listen to a couple of podcasts, dunk some phrases into the sales page and call it a day…

That isn’t brand voice.

You plonk a Schitt’s Creek GIF into a sales email…

That’s not adding personality.

Right now, you’re winging it.

And if you’re reading this paragraph thinking “Shit, that sounds like me”, you’re not alone 

The good news is…if you’re reading this, it means you give a shit
Brand voice feels like an intangible thing you can’t quite grasp…
Yet when a client asks if you can ‘get’ brand voice, you smile with clenched teeth and whisper: “Yes”.
It’s not your fault there’s no brand voice encyclopaedia or book that maps out what you need to do.
But your clients don’t pay you to wing it.

You know that nailing brand voice will help you: 
Charge premium rates with an easy process
Book clients easier (and get repeat projects without having to ask)
Feel confident every damn time you share your Google Doc
Crank out copy that actually sounds like your clients and wins them results
Write copy that gets better results because the audience finally feels connected to your client’s personality

Being a voice chameleon isn’t science or tools, just an ability to find detail.
And trust me when I say that anyone can learn to do that with a step-by-step process.
And heck, my mum’s Yorkshire Terrier could do that…

SAY HELLO TO…
Brand Voice Baller

The Brand Voice Baller is designed to get you results fast
What’s inside?

• 7 modules of bite-sized training videos so you have a simple process and exercises to add personality to copy, nail brand voice and write copy that feels more human (& like your client)
• Over-the-shoulder walkthrough videos to see how I do it
• My coveted interview and survey questions to ask your clients the right questions to find their voice
• Real-life brand voice guide so you know exactly what they look like
• A plug-and-play voice template so you can spend more time on voice and less on formatting
• Step-by-step workbooks packed with exercises, prompts and tools
• Edited-by-an-actual-human transcripts with headings and bullet points
• Closed captions on every video

My method was honed over 1,000s of hours working with real-life clients on positioning, messaging & brand voice
I’ve taught my simple process (zero science involved) to Copyhackers, Prerna & Mayank Malik inside their coaching program, led a breakout room inside The Copywriter Club AND to 150+ students
Choose your language purposefully and intentionally, so you can scrap your thesaurus (and defend EVERY single word)
Snag my framework to write your client’s brand voice guide so you can look like a organised rockstar and like you’ve got your copy shit together (oh, and save you a shit ton of time)
Uncover how to find the right messaging for each project in a system that can be repeated over and over
Differentiate your clients from their competitors AND turn their brands into unforgettable, client-attracting machines
Intentionally choose language that resonates with both your client AND their audience because brand voice is more than just whether your client says ‘cos or cause
Grab my cheat sheet to measuring voice with scientific precision (not guesswork) so you’ll never have to wing it again

But who’s the brains behind the brand voice baller?
That’ll be me, Nic. 
Jigsaw lovin’, dog strokin’ launch copywriter.
Maybe it’s my early obsession with Diagnosis Murder or John Grisham novels or it could be my 6 years working as a journalist…
But I’m trained to hunt for details overlooked by mere mortals.
Because the truth is… being a voice chameleon isn’t science or tools, just an ability to find detail.
My Baller cred comes from writing in the voice of a dominatrix grandma, teenage boy, and dozens of creatives—all while nailing their voice.
And yep, I’ve done it without staring at a screen endlessly, writing 1000s of variations of a headline or changing my personality.

BONUS: Unlock your story vault…
A bonus training and workbook designed to pull out your best stories so you can use them strategically to reel in customers.
You’ll use The Grandparent Test to ask the right questions (and I’ve given you some of my favourite ones too!).

The Brand Voice Baller is for you if…

• Newbie copywriter who wants to up your game and leave a stream of happy clients in your dust (and a boosted confidence)
• Copywriter looking to add brand voice guides as a service and write consistent messaging
• Copywriters looking for a brand voice training that doesn’t take months to  make progress and get to the good stuff
• Business owner who wants to sell more to the right-fit people (while reducing refund requests)
• Entrepreneurs and business owners struggling who write your own copy and want to sound more YOU in your copy.