Music Marketing Manifesto 4.0 from John Oszajca

Teacher

Course Manager

Music Marketing Manifesto 4.0 from John Oszajca

Sale Page

Archive

About Course

Music Marketing Manifesto 4.0 from John Oszajca

Hi, John Oszajca here. I’m a musician and the founder of Music Marketing Manifesto.

And I’m going to let you in on a heart breaking reality… All of the “exposure” in the world is not going to help your music career one bit. Why?

It’s not because your music isn’t any good…

It’s not because streaming services like Spotify have caused people to stop buying music.

And it’s not because you need to have a major label, land a placement in a hit movie, or have a huge budget in order to sell albums…

The reason most independent music careers are dead before the album is even released is because the average musician doesn’t have a system in place which is designed to actually SELL music.

Live performances, social media, radio, and press are all well and good. But they are “exposure” based, and they leave all of the burden on the consumer and do nothing to actually close the sale.

Fortunately the process of taking cold traffic and converting it into BUYERS is not some big mystery. In fact, the “science of selling” has been very well established for over 100 years. However, these strategies have been largely unknown and unutilized in the music industry since its inception.

That is of course until now.

INTRODUCING MUSIC MARKETING MANIFESTO 4.0.

Music Marketing Manifesto 4.0 is a brand new course that I’ve put together. It represents the culmination of more than 8 years of hard work and experience and I’m really proud to share it with you guys.

So first let’s talk about how Music Marketing Manifesto 4.0 can actually help you…

Here’s the deal.

Most musicians are struggling; they’re not selling any albums because what they are doing is essentially copying what the major labels are doing.

It’s understandable. That’s all most musicians have to go by. We go out, we play shows, we maybe hire a publicist, we try to get on the radio, we set up our social media accounts, we add our music to the streaming platforms and do all that stuff that we as musicians have traditionally done…

…and then we release our record and we hope that a fan is a going to tell another friend, who is going to tell another friend and that suddenly, we are somehow going to be rich and famous.

I’m here to tell you that doesn’t work.

The problem with that scenario is that it puts all of the burden on the consumer. You’re not actually “selling” at all. That’s not a business model. That’s just sort of chaos and hope.

…and “hope” is not a strategy.