Mike Cerrone – MEGA Open House System Course

Teacher

Chairman

About Course

The step-by-step system for hosting, promoting, and profiting from a mega open house. Draw in 20, 30, 40, and even 50 motivated buyers and sellers into your next open house. Find a new client this weekend who closes in 30 days or less.

Core Principles – set the foundation for success

Core Introduction – there are the core concepts to Mega Open House System
What Is A Mega Open – the difference between a “traditional” and a “mega” open house
Why Mega Opens Work – the reasons, research, and stats explaining why mega open houses work so well in the digital age
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7 Steps & Designation – outline of the 7 steps and explanation of the MOHS designation

Step 1: Identify Property – how to select the best house, get permission, and set time

Introduction To Step 1 – quick overview of how to identify the property
Select Property – how to target the right property in the right area
Get Permission – how to get permission to hold a mega open house from the seller or listing agent
Set Day & Time – the best day and time to hold a mega open
Homework – what to do next
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Step 2: Prepare Marketing – how to pull together the pieces you need for your marketing campaign

Introduction To Step 2 – quick overview of how to prepare the marketing
Target The Right People – identify your ideal prospects
Plan The Marketing – select the marketing and promotion that target your perfect prospect
Collect Info & Materials – gather the resources and data you need for your marketing and promotion
Homework – what to do next
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Step 3: Invite People – how to get the right people to your mega open house, including the Top 10 Traffic Boosters

Introduction To Step 3 – quick overview of how to invite the people
TB1: Directional Signs – design elements
TB2: Invite Neighbors – neighbors can be sellers, buyers, or referrals … invite them
TB3: Notify Your Buyer Leads – invite your sign calls and internet leads
TB4: Internet Postings – draw traffic with internet postings
TB5: Flags & Balloons – get more attention and attendance with flags and balloons

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TB6: Video Announcement – use video to invite more people
TB7: Targeted Facebook Ads – promote your mega open on Facebook
TB8: Drawings & Giveaways – easy way to get contact info
TB9: Food, Drink & Music – get more people there and keep them longer
TB10 – Sign Spinner Twirler – get attention and send more traffic to your mega open
Survey, Mini & Budget – guest survey, “mini” mega, and cost budget
Daily Promotion Schedule – day by day activity schedule leading up to your mega
Homework – what to do next
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Example Video Announcements

Step 4: Set Up – how to set up the house, basecamp, and signs

Introduction To Step 4 – quick overview of how to set up open
Prep House – prepare the house for guests
Set Up Basecamp – how to set up your basecamp
Put Up The Signs – where to place the signs
Homework – what to do next
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Step 5: Host Event – how to host the event, get contact info, and set showing & listing appointments

Introduction To Step 5 – quick overview of hosting
Seller’s Safety Approach – general approach for getting guest contact info
Working Hard Approach – Joshua Smith approach to getting contact info
Green World Approach – Chris Suarez approach to getting contact info
Vacant List Approach – Brent Gove approach to getting contact info
Yourself, Help, Numbers – Be yourself. Get help? Numbers goal.
Homework – what to do next
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Step 6: Wrap Up – how to clean up and report to seller

Introduction To Step 6 – quick overview of wrap up
Clean Up – after mega clean up duties
Report To Seller – after event report to seller or listing agent
Letter To Drawing Winner – congratulate and ask for business
Homework – what to do next
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Step 7: Follow Up – the fortune is in the follow up

Introduction To Step 7 – quick overview of follow up
Let’s Meet Up – general approach to follow up
Can’t Stop Thinking About You – Joshua Smith approach to follow up
Look What I Found – Chris Suarez approach to follow up
Congratulations! You’re Approved! – Brent Gove approach to follow up
Homework – what to do next
MOHS Certificate & Designation – your completion certificate and designation logo
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Case Studies (audio only) – research, results, and methods of “real life” agents who generate leads, clients, and closings by holding mega open houses