Increase your sales dramatically while experiencing less hassle by uncovering the hidden tipping point that enables customers to make purchases rather than being subjected to sales tactics.
Course Overview
This course bundles Dan Kennedy’s one-afternoon presentation, originally priced at $500 per person, exclusively for new members. Additionally, existing members receive it as a complimentary bonus alongside a more extensive and in-depth two-day seminar. Dan Kennedy imparts valuable insights for those seeking to revamp their sales approach, emphasizing the delivery of precise information in the right quantity throughout the sales process. The course provides a set of imperative do’s and don’ts centered around two fundamental principles related to buyers and human behavior. In typical Kennedy fashion, he employs a reference to a comic strip as a foundation for discussing the critical need for sellers to establish initial credibility with buyers. What begins with humor promptly imparts a profound lesson. While marketing has successfully directed a prospect to you, the more challenging and essential task of securing the sale, both now and in the future, awaits. So, what comes next? What actions should you take? What should you avoid? Dan outlines four pivotal moments that, when addressed, empower buyers to make purchases rather than succumbing to traditional sales tactics. These coaching sessions prove invaluable for all course participants who don’t have immediate clients or patients ready to make a purchase, necessitating some discussion and “closing” skills. The course equips you with several actionable strategies that will significantly impact your business.
Key Takeaways
Learn strategies to establish the authority required for credibility in your specific niche. Grasp the significance and leverage of leveraging borrowed celebrity status. Reconfigure how salespeople approach prospects fundamentally. Develop a vocabulary tailored to relevance for more effective sales conversations. Address and overcome awkward hurdles while maintaining your credibility. Comprehend the benefits of overhauling the sales process, impacting repeat customers and long-term relationships as opposed to simply attracting first-time buyers. Reframe your sales discussions around two vital buyer insights. Learn to avoid sticker shock when dealing with high-cost products or services. Master relevant and impactful vocabulary phrases commonly mishandled in sales conversations.
Intended Audience
This course is designed for business owners who have successfully attracted customers but now face the question of “what’s next.” It also benefits those who believe that the buying process is a logical, rational endeavor for purchasers. It caters to individuals who acknowledge that while learning GKIC marketing can be enjoyable, there is an underlying issue of poor sales handling that needs addressing through diligent and less enjoyable work, albeit with a greater payoff. Those without a defined set of best practices will also find value in the course, as it focuses on rectifying industry-wide shortcomings. The course delves into scripts to minimize waste and reduce the need to purchase additional leads or higher-quality leads. Attendees at this event paid nearly $1,000 in registration and travel expenses, but you can experience every minute of it for a fraction of their cost.
What You Get
- This course includes the 2.5 hour Dan Kennedy Course on both:
- 1 DVD for those that prefer the video version
- 2 CDs for those that prefer listening to the event in audio
- 37-page Course Transcription manual
- 8-page workbook/vocabulary manual
Duration
This course contains over 19 hours of information-packed content.
Category
Sales Strategies
Contents 6
- DVD 1
- CD 1
- CD 2
- BOOK 1
- BOOK 2
More courses from this author: Dan Kennedy
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Course Features
- Lectures 1
- Quizzes 0
- Duration 10 weeks
- Skill level All levels
- Language English
- Students 0
- Assessments Yes
