Dan Kennedy and Ron LeGrand – Promoters Bootcamp and Speaking Driven Business

Certainly! Here’s a rephrased version of the text with the same meaning but different grammar:

Are you harboring aspirations of becoming a speaker, where you could step onto the stage and market products, generating up to $250,000 per event? Alternatively, are you currently a speaker who desires to work less and earn substantially more? In either case, I can provide assistance.

I can assist you in establishing a business that not only transforms people’s lives but also garners a continuous flow of testimonials, thank-you letters, gifts, and even hugs wherever you go. I engage in all these activities, and I intend to share all my knowledge about the seminar and boot camp business through a special home study program, aptly named…

That’s right; it’s a combination course. You can learn how to promote exceptional seminars and boot camps, and if you’re interested, you can also acquire the skills to become a platform speaker. By mastering both aspects, you can substantially increase your income. I want to give you the opportunity to learn both facets of this industry. However, before we proceed…

Allow me to introduce myself briefly (after all, I’ve amassed millions through these endeavors), and then I’ll divulge all the components of a prosperous seminar business. Continue reading to uncover the thrilling details that can lead you to financial success!

I am Ron LeGrand, and for the past 20 years, I’ve organized and conducted numerous seminars and boot camps. We conduct nearly 20 boot camps each year, ranging in price from $1,500 to $6,000. These events typically last three to five days and draw an average of 150 attendees. In addition to these, we host over 20 one-day workshops annually, some with more than 200 participants. It’s safe to say that I possess a deep understanding of this industry.

I’ve also been a speaker at events throughout North America, delivering speeches that varied from 35 minutes to 5-day training sessions. I can’t recall a single instance when my spoken words didn’t result in at least $25,000 in product sales.

You don’t need to create an operation of this magnitude to achieve rapid wealth. The net profit from any of our one-day events is sufficient to support most salaried workers for an entire year. The net profit from a three-day boot camp rivals the yearly earnings of a high-ranking corporate CEO.

In my Speaker & Promoter Home Study System, I will guide you in effectively navigating both sides of this business. We no longer offer live events for this training, but we’ve recorded them on CDs and DVDs, providing you with all the same information, along with manuals and workbooks, for you to utilize from the comfort of your own home. Equipped with this knowledge, you’ll be well-prepared to establish a thriving business on either side of the stage – whether you’re on it or behind it. Let’s start by discussing the Promoting side.

SEMINAR & BOOT CAMP PROMOTERS Here’s a real-life example of how you can launch and run a seminar business from scratch, even if you’re not an expert in any field. However, to illustrate this, I may need to reveal some family secrets, which could potentially embarrass my daughter, Vicki. I’ll go ahead and share them now and seek her permission later.

In 1999, Vicki grew weary of working for the corporate machine we built from a $10 seminar and decided to start her own business. She didn’t have any products, and she wasn’t a speaker or an expert in any particular field. She chose to focus on selling information products because that’s what she and I had been primarily involved in for most of her adult life.

We collaborated and obtained licenses for a couple of products, which we began selling by mail. Soon, Vicki conceived the idea of creating a seminar to teach others how to sell information products. She knew she wouldn’t be the one delivering the seminar, so she recruited the smartest, most qualified, and, in my humble opinion, the most handsome and modest individual on the planet to be the instructor – ME.

Subsequently, I teamed up with my marketing mentor, Dan Kennedy, and we devised a format and constructed the three-day seminar from the ground up, completing it in just about 3 days. Up to that point, Vicki hadn’t invested a dime in this venture because she convinced us to wait until after the event to receive compensation. In Dan’s case, his payment consisted of a percentage of the sales he generated during the event.

One could refer to this arrangement as a “nothing-down deal.” Here are the financial figures from Vicki’s initial 3-day boot camp, which we created and presented while she managed credit card transactions from the back of the room.

Unsurprisingly, she was elated for days after the event! She then had the brilliant notion to replicate this success repeatedly. She expanded her endeavors by adding an Internet Marketing Boot Camp, bringing in experts to lead the entire operation. Today, she conducts several boot camps annually, and I have to schedule an appointment to see her. That’s perfectly fine, as long as she takes good care of me in my old age.

Now, I can impart the wisdom I’ve accrued over 20 years to you. There are a few essential aspects to consider. Firstly, I was just one of four instructors at the event; it could have been done without me. Second, most of the upfront expenses were covered by tuition sales as they were collected. I didn’t need a substantial initial capital investment; the event essentially financed itself. My initial investment was recovered promptly.

Third, others owned the products being sold. They compensated me with 50% of their sales, and I didn’t have to create or deliver products to anyone; they took care of that. I developed the event outline and requested that the speakers adhere to it.

Fourth, Vicki and her friend Danielle managed the entire event, handling marketing and logistics. I outlined the event but could have easily delegated the task of writing the sales letter to someone else.

Lastly, we recorded the event, producing audio and video materials. Consequently, I now possess a product that can be sold for many years to come, requiring minimal additional effort on my part. This is commonly referred to as passive income, and it happens to be my favorite type. I anticipate this product alone generating…

$500,000 in Annual Revenue for the Next 5-10 Years! The entire process, from concept to the event date, took just five months to prepare. If I chose, I could replicate this process repeatedly with significantly less effort. This is what I consider to be leveraging your intellect, rather than your finances.

Here are some statistics from one of our recent 3-day boot camps, though it’s far from being our best. We had 162 attendees and 104 entities present.

Moreover, you don’t necessarily need to offer your own product or boot camp. We collaborate with instructors who have developed their own boot camps, and they don’t work for us; it’s a joint venture.

In the Promoter’s segment of this home study program, you will learn:

1. How to establish a profitable seminar business from scratch within 90 days in any field of your choosing.
2. The art of identifying the best speakers who consistently drive sales, essentially guaranteeing your success. Poor speakers equate to poor revenue, while skilled speakers can make you wealthy.
3. Strategies for designing a seminar format that maximizes back-of-the-room sales. There’s an art to this, and I’ll teach you how to master it.
4. A step-by-step guide to formulating a detailed event outline. This is the foundation of your event’s success.
5. Techniques for generating a substantial income without needing to create products or be a speaker yourself.
6. The secrets of marketing and promoting your event, including designing an effective sales letter and using direct mail campaigns.
7. How to identify your target audience and reach them efficiently.
8. Strategies for managing event logistics, such as venue selection, event scheduling, and registration processes.
9. Tips for forming joint ventures with other seminar promoters and instructors.
10. How to create passive income through product sales and recordings of your events.
11. The power of testimonials, thank-you letters, and gifts in promoting your business.

Additionally, I will provide you with access to my personal Rolodex, which includes contact information for vendors, service providers, and potential joint venture partners who can help you succeed in this industry.

I’m genuinely excited to share all this valuable information with you, and I’m confident that if you’re willing to put in the effort, you can achieve significant success as a seminar and boot camp promoter. However, success won’t come overnight, and it will require dedication, hard work, and effective implementation of the strategies I’ll teach you.

If you’re ready to take the next step and learn how to create a thriving seminar business, please continue reading, and I’ll walk you through the entire process.

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