About Me
Mark Rofe – Digital PR Specialist
Hi, I’m Mark, and I worked at one of the UK’s fastest-growing digital PR agencies, before leaving to launch an online Christmas tree delivery business.
I’ve personally been featured or had my work featured in thousands of publications, and my face beamed on TV screens to millions across the world.
So there’s a chance you’ve come across a piece of work I’ve touched or a shenanigan of mine.
I know how to get links and media coverage, and I’m excited to show you everything I’ve learned so you can too.
Course 1: Ideation and Creation Creativity is not what fuels ideas, but rather consumption.
In the realm of Digital PR, ideas serve as the foundation and can either make or break a campaign. Despite being perceived as the most challenging aspect, the investment in training to enhance this skill is frequently overlooked.
You might believe that your inability to generate ideas is due to a lack of “creativity.” However, the reality may be that you were simply never instructed on how to do so.
By examining examples, you will discern the recurring patterns of successful campaigns and acquire the cognitive processes necessary to generate more and higher-quality ideas that yield results.
Modules on Ideation and Creation
- Introduction
Before you delve into the world of Digital PR link-building, it’s essential to grasp fundamental concepts. Questions such as, “What exactly is digital PR?” “How does it differ from traditional PR?” and “Why is everyone so fixated on acquiring links?” will be addressed.
- Achieving Virality
We will analyze campaigns that achieved global recognition to the extent that even your mother was discussing them. These campaigns will be deconstructed to unveil the underlying “formula” that propels stories into viral sensations.
- Generating Campaign Ideas
Ideas are generated through consumption, not creativity. By examining numerous examples, you will learn to recognize the recurring elements that contribute to a campaign’s success and the mental processes necessary for conceiving your own ideas.
- Campaign Formats
You will receive an overview of executing five established campaign types or formats that agencies frequently employ to secure valuable links for their clients.
More courses from this author: Digital PR Course
Course Features
- Lectures 1
- Quizzes 0
- Duration 10 weeks
- Skill level All levels
- Language English
- Students 0
- Assessments Yes
