Translation with the same meaning but different grammar:
Covering ideation, creation, prospecting, press releases, pitching, and more, the complete end-to-end course is provided.
Once you’ve firmly grasped and developed your campaign idea, digital PR involves a series of straightforward processes that can be followed by virtually anyone.
You will acquire the skills and strategies for identifying journalists and publications likely to feature your story, all without the need for expensive media databases.
You will be equipped with templates and tools to ensure that your story stands out and garners attention in a journalist’s increasingly crowded inbox.
Digital PR Course Modules:
In addition to the ideation and creation course content, you will receive the following modules.
- Optimizing Your Campaign:
Discover the minor adjustments you can make to your campaign to increase the chances of securing links, enhance SEO effectiveness, and streamline the process of writing your press release and pitching.
- Compilation of Your Media List:
Master techniques for finding writers who will cover your story without relying on journalist relationships and learn how to obtain journalists’ contact details without investing in costly media databases.
- Crafting Your Press Release:
Gain insight into a journalist’s mindset, understanding how they think, work, and write. Apply digital marketing principles and psychological tactics to create a press release that delivers results.
- Presenting Your Story:
Learn the tools to easily customize and personalize your release for distribution to numerous journalists. Receive guidance on what to say, when to reach out, and what to anticipate. I will also share my personal tips for grabbing journalists’ attention.
More courses from this author: Digital PR Course
Course Features
- Lectures 1
- Quizzes 0
- Duration 10 weeks
- Skill level All levels
- Language English
- Students 0
- Assessments Yes
