Andrey Polston – Pixel Prospecting Method

The Pixel Prospecting Method involves Cannabis, CBD, and Alcohol brands employing Prospecting, Pixels, and Retargeting in programmatic advertising to engage consumers across the sales funnel.

What is Prospecting? Prospecting is the straightforward approach to delivering advertisements to consumers who may not have previously interacted with your brand. While it isn’t retargeting in itself, serving prospecting ads to potential consumers is crucial for expanding your audience and building actionable awareness. It serves as an essential initial step in any retargeting strategy, helping to identify the most promising leads to focus your retargeting efforts on.

Conversely, retargeting constitutes a comprehensive audience-building strategy that delivers ads to consumers who have already engaged with your product through website visits, email opens, searches, or any other means. It employs programming code known as pixels to monitor the online activities of users after they’ve engaged with your brand, enabling you to deliver additional ads to these users and remind them of your brand. That’s the essence of it, but let’s delve into the sales funnel and explore its various components.

Pixel Prospecting Method with Andrey Polston There exist 36 step-by-step methods for gaining a deeper understanding of the Pixel Prospecting method, along with the finest resources for real estate agents that offer comprehensive training, including guides, complete swipe files, and the proven outcomes of my marketing lab.

Pixel Prospecting 3.0 Reboot Training PPM | Listing Launch Plan Top of the Funnel PPM TOF Overview

PPM TOF 1-Page Plan

Establish a Business Page on Facebook Set up Calendly (Fast Track Call) Create Video #1 Upgrade FB Ads Manager to Business Manager Upload Video #1 to FB Business Page Create a “Book Now” Confirmation Video Upload the “Book Now” Video to Wistia Develop a Schedule Page Purchase a Domain Point the Domain Launch V.V.A. for Video #1 Generate a Custom-Pixeled Audience #1 Create a Custom-Pixeled Audience #2 Seller Checklist for Branding a Home Record Video #2 Authority Amplifier #1 Mini-Webinar #1 Recording Upload Authority Amplifier & Mini-Webinar to Wistia Recording of the Checklist Invitation Video Set up a 3-Step Funnel (Opt-In -> Authority Amplifier -> Schedule) Purchase a Domain and Point It to the 3-Step Funnel Modify the 5-Part Follow-Up Sequence (HSC) Establish a Home Selling Score Walk-Through Calendly Event Record a Video Invitation for the Home Selling Score Walk-Through Set up a 2-Step Funnel (Mini-Webinar -> Schedule) Add the 5-Part Follow-Up Sequence to CRM Configure “Tags / Sources / Flows” in CRM Connect CRM to the 3-Step Funnel Upload Video #2 to the FB Business Page Launch V.V.A. for Video #2 Include Video #2 in the 28-Day & 365-Day Pixels Record Video #3 Purchase a Domain and Point It to the 2-Step Mini-Webinar Funnel Upload Video #3 to the FB Business Page Launch V.V.A. for Video #3 Include Video #3 in the 28-Day & 365-Day Pixels

More courses from this author: Andrey Polston