Deepak Kanakaraju – Lead Generation Mastery

Deepak Kanakaraju – Lead Generation Mastery

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Deepak Kanakaraju is a digital marketing author, speaker, and consultant. He blogs about digital marketing at http://DigitalDeepak.com and heads digital marketing at Razorpay.com.

He has previously worked in well-known B2B and B2C startups such as Exotel, Practo & Instamojo. Before that, he founded a publishing startup called BikeAdvice.in and had an exit.

He has invested over a million dollars in digital advertising through the course of his career. He has extensive experience in all the major digital marketing channels such as Search Engine marketing, SEO, Display Marketing and Integrated Digital Marketing.

Course Curriculum

Module 1 – Introduction to Lead Generation

• Welcome to the Lead Generation Mastery Course (2:19)
• What’s a Lead? (8:37)
• When do we need lead generation? (20:29)
• The Ethics of Lead Generation (8:05)
• Probability Theory in Lead Generation (16:51)

Module 2 – B2B Lead Generation

• Introduction to B2B Lead Generation (4:06)
• PreviewSnov.io – B2B Email Finder Tool (17:41)
• PreviewGetProspect.io – Generate Leads from LinkedIn (11:57)
• PreviewFindThatLead – Generate B2B Leads in Bulk (10:55)
• RocketReach – B2B Lead Generation
• Lusha – B2B Leads with Phone Numbers
• PreviewMailShake – Send Outreach Emails via Gsuite (16:16)
• Woodpecker – B2B Email Outreach Tool (8:18)
• Klenty – B2B Email Outreach Tool

Module 3 – B2C Lead Generation & Funnels

• Introduction to B2C Lead Generation (11:43)
• The Inbound Marketing Funnel (CATT) (14:02)
• (C) Content – Creating Lead Magnets (12:01)
• (A) Attention – Driving Attention to Your Content (32:28)
• (T) Trust – Building Trust with Your Audience (33:21)
• (T) Transaction – Converting Leads into Customers (22:56)

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