Scott Adams – Win Bigly: Persuasion in a World Where Facts Don’t Matter

Scott Adams – Win Bigly: Persuasion in a World Where Facts Don’t Matter

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Scott Adams – Win Bigly: Persuasion in a World Where Facts Don’t Matter, If you watched the entire election cycle and concluded that trump was just a lucky clown, you missed one of the most important perceptual shifts in human history. I will correct this for you in this book.”

Adams was one of the first public figures to predict a trump victory, doing so a week after Nate silver put trump’s odds at 2 percent in his FiveThirtyEight.com blog. The mainstream media viewed trump as a novelty and a SideShow. But Adams recognized in trump a level of conviction that you only see once in a generation.

Trump has caused massive cognitive dissonance and confirmation bias on both the left and right. We are programmed to respond to emotions, not to reason. We can listen to 10% of the speech-a hand gesture here, a phrase there-and if we press the right buttons, we decide that we agree with the speaker, and come up with reasons to justify this decision after the fact.

It’s not about whether trump was right or wrong, good or bad. Win Bigley goes beyond politics to look at persuasion tools that can work in any setting – the same ones that Adams saw in Steve jobs when he invested in Apple decades ago. For example:

Also Get Scott Adams – Win Bigly: Persuasion in a World Where Facts Don’t Matter on Traderknow.com

If you need to convince people that something is important, make a statement that is accurate in terms of direction, but has a lot of exaggeration. Everyone will spend endless hours talking about how wrong it is, and will remember that this issue is of paramount importance.
Stop spending time on thorough preparation of the presentation. In this book, you will learn what components of your message matter and where you can use it.
Planting simple, sticky ideas (such as” Crooked Hillary”) is more effective than stating facts. Just find a phrase without previous baggage that captures your audience on an emotional level.

Adams offers nothing more than”access to admin passwords for people.” This is a must-listen if you care about convincing others in an area-or if you just want to counteract emotional persuasion tactics when they are used against you.

Also Get Scott Adams – Win Bigly: Persuasion in a World Where Facts Don’t Matter on Traderknow.com

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The same course:  M.Rusydi  Marc Yor Rene M.Stulz Robert Cinnamon Srdjan Stojanovic Stephen G.Ryan Steve Dalton . Sumru Altug Suresh Sundaresan Thomas Fitch Tom Taulli Lidiya K Tom Taulli Peter Dunkart. Jo Dunning Brendon Burchard Bob Bly Alex Becker Alan Weiss Talmadge Harper .

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